Ulta Beauty

Shelley Haus, VP, Brand Marketing
Karla Davis, Marketing Director

MullenLowe Winston-Salem *Lead Agency

Jason Black, ECD
Lindsay Walker, ACD, Copywriter
Kristen Meloche, ACD, Art Director
Gil Reyes, Agency Producer
Cindy Abad-Mancheno, Associate Planning Director
Jennifer Cross, Account Director

Every 2 minutes, a woman in the U.S. is diagnosed with breast cancer. Every 13 minutes, a woman in the U.S. loses her battle with the disease. While many brands talk about breast cancer awareness, Americans have become “pinkwashed” and numb to their ability to help. Ulta Beauty's “Time is a Beautiful Thing” campaign made Americans aware that even a small donation can make a big impact and fund life-saving research through the Breast Cancer Research Foundation (BCRF) and helped raise over $4 million for BCRF.