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Ad Council
The Real-time Prediabetes Test

RAN IN: United States

CLIENT
Ad Council

AGENCY
Ogilvy *Lead Agency

Michael Paterson, Executive Creative Director/AD
Ryan Wagman, Executive Creative Director/CW
Andrew Chisholm, Associate Creative Director/CW
Monica Apodaca, Art Director
Nicky Lorenzo, Associate Creative Director/CW
Juan Dominguez, Associate Creative Director/AD
Sean Buckhorn, Copywriter
Corinne Lowry, Managing Director
Tillie Fell, Account Director
Lee Weiss, Executive Producer


SUMMARY

In the U.S., 86 million people have prediabetes – that’s more than 1 in 3 adults. Of these individuals, most are unaware they have the condition, and are ignorant of the long-term health risks. We set out to change this. We created a one-minute risk test that could be taken in real-time, prompting our audience to participate, making it fun, and providing a diagnostic preview in the moment. Our campaign was incredibly successful, with $37MM in donated media, over 750,000 unique visitors to site, and over 230,000 online test completions. 

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Mobile/Tablet Optimized Website;OOH;Billboard;Transit;RADIO;Spots (Radio);SOCIAL MEDIA;TV;Spots (TV);PR

Audience: Culturally diverse mix of men and women between 40 and 60 years old.

Objectives: Move our target audience from denial to diagnosis by getting them to take our simple risk test.

Type: Business to Consumer

Classification: National

Language: English