CLIENT
MedExpress
Julie Penn, Chief Marketing & Strategy Officer
AGENCY
Steven Sarfin, VP, Marketing
Alisa James, Director, Brand Marketing
Annie Jamieson, Director, Communications
Julie Penn, Chief Marketing & Strategy Officer
Jukin Media
Ryan Boblett, SVP, Executive Creative Director
Robert Hajek, Art Director
Andrew Wernette, Copywriter
Erika Tribble, Senior Producer
David Matathia, Chief Strategy Officer
Noel Cottrell, Chief Creative Officer
Greg Shumchenia, Director of Strategy
Claire Russell, VP, Digital Platforms
Helen Bautista, SVP, Group Account Director
Lora Schipper, Management Supervisor
Hannah Swanson, Specialist, Connections Strategy
Logan Frost, Senior Specialist, Search
Melissa Etter, Account Manager
Danny Pinedo, Associate, Digital Platforms
Lucy Bray, Associate Director, Connections Strategy
Colin Hayward, Programmatic Specialist
SUMMARY
MedExpress Urgent Care needed a way to pull 18-34-year-olds away from their habit of unnecessarily visiting the ER for injuries that could be treated faster, cheaper, and easier at MedExpress. We knew educating consumers about MedExpress's services during an emergency would be too late, so we educated them during the most non-emergency time we could think of by diagnosing fail videos on the internet. The work resulted in a 10% YoY increase in traffic for services like sprains, broken bones, and stitches.
