Highmark Health

Cindy Donohoe, Chief Marketing Officer
Craig Riner, SVP, Marketing
Deborah Crawford, Director, Marketing Strategy
Cristan Strus, Director, Marketing Strategy, Media & Events
Janele Marek, Manager, Marketing Strategy

Doner *Lead Agency

Erin McGlynn, Manager, Digital Media & Performance Marketing
Cindy Donohoe, Chief Marketing Officer
Emily DeAndrea, Art Director
Devon Dams-O'Connor, Copywriter
Craig Riner, SVP, Marketing
Kelly Strong, Event Planning Analyst
Deborah Crawford, Director, Marketing Strategy
Cristan Strus, Director, Marketing Strategy, Media & Events
Taylor Kraus, Marketing Stategist
Janele Marek, Manager, Marketing Strategy

ASSEMBLY

Pete Spender, EVP, Brand Leader
Doug Thomson, Print Production Supervisor
Karen Cathel, EVP, Executive Creative Director
Raun Young, Associate Creative Director
Michael Stelmaszek, EVP, Executive Creative Director
Tressa Monte, Account Executive
Alanna Kulas, Creative Director
Jennie Hochthanner, VP, Executive Producer
Jamie Heberling, SVP, Brand Leader
Natalie Bierl, Creative Director

Results Digital

Butler/Till

LionHeart Event Group

As a young health system, Allegheny Health Network (AHN) faced a 100-year-old top competitor in women’s health with an overwhelming presence in labor & delivery. We researched our target—women in western Pennsylvania—and discovered their health care concerns extended far beyond childbirth. So we built a 360-degree campaign positioning AHN as a caring resource for all of her, all of her life. The campaign generated new patient appointments and total women’s health appointment volume increases that were 250% over goal.