Highmark Health

Cindy Donohoe, EVP and Chief Marketing Officer
Craig Riner, SVP, Strategic Marketing
Lindsey Knight, Manager Marketing
Jaime Mary, Senior Marketing Strategist
Cristan Strus, Director, Media, Event and Sponsorship Marketing
Erin McGlynn, Manager Digital Media and Performance Marketing

Doner *Lead Agency

Cindy Donohoe, EVP and Chief Marketing Officer
Craig Riner, SVP, Strategic Marketing
Lindsey Knight, Manager Marketing
Jaime Mary, Senior Marketing Strategist
Cristan Strus, Director, Media, Event and Sponsorship Marketing
Erin McGlynn, Manager Digital Media and Performance Marketing
Alison Schlaegle, Manager, Strategic Marketing
Molly Connors, Manager, Strategic Marketing
Chris Zdanowski-Pattison, Director, Strategic Marketing

ASSEMBLY

Megan Myers, Senior Account Executive
Karen Cathel, EVP, Executive Creative Director
John Garlock, VP, Creative Director
Pete Spender, EVP, Brand Leader
Doug Thomson, Print Production Supervisor
Jennie Hochthanner, VP, Executvei Producer
Michael Stemaszek, EVP, Executive Creative Director
Melissa Zelinski, VP, Brand Leader

Results Digital

Luft

Choose: your insurance or your doctor. Easy, your doctor, right? That was Highmark’s dilemma. The largest health system terminated its contract, meaning OUR members would no longer have access to THEIR doctors. We had to help people find new doctors, or face significant membership loss. But picking a new doctor is risky. How can you know you will like him or her? Taking a cue from dating, we helped members find the doctors of their dreams – doctors we covered. And not only avoided losses, but significantly exceeded retention goals.