CLIENT
AbbVie
Eric Nelson, Marketing Director, Endocrinology
Tonya Conklin, Associate Director, Marketing
Marian Rice, Marketing Manager
Stepheny Stordahl, Senior Marketing Manager
Caroline Dunmore, Marketing Manager
AGENCY
Eric Nelson, Marketing Director, Endocrinology
Tonya Conklin, Associate Director, Marketing
Marian Rice, Marketing Manager
Stepheny Stordahl, Senior Marketing Manager
Caroline Dunmore, Marketing Manager
Spark Foundry
Nicole West, Account Management, VP,
Cassie Bull, Broadcast Production, VP
Kitty Ravenhall, Strategic Planning, Executive Director
Ashley Richards, Copywriter
Rebecca Park, Art Supervisor
Lauren Naima, Creative Director EVP
Krista Holmstrom, Creative Director VP
Joe Riippi, Creative Director SVP
Martha Suarez, Account Management EVP
Trish McKeon, Broadcast Production SVP
Intouch Solutions Chicago
Publicis Health Media
SUMMARY
When it comes to pain, women are told throughout their lives to “suck it up”—it’s no different with endometriosis. But, we found that every woman has an inner voice encouraging her to speak up—even at the gynecologist. We wanted to bring that inner voice to life—the “inner endo”—and show women the difference “speaking endo” makes and we created a robust ecosystem of tactics that arms them with the right tools to do so. SpeakENDO drove action through TV, web, and social—increasing awareness, understanding, and diagnosis.
