UnitedHealthcare

Chuck Swensson, SVP, Marketing Director
Anne Gowen, Sr Marketing Director
Michael Doyle, Creative Director
Ann Zarth, Director, Creative Operations
Brad Hunt, Chief Marketing Officer (Government Programs)

Leo Burnett Chicago *Lead Agency

Jeanie Caggiano, EVP, Executive Creative Director
Tony Cregler, SVP, Strategy Director
Dan Gilroy, Account Director
Eric Plewka, SVP, Account Director
Amanda Butts, SVP, Creative Director
Topher Warmanen, Creative Director
Liz Taylor, Chief Creative Officer
Kylie Loeffler, Producer
Patrick Brennan, Strategist
Samantha Blumberg, Account Executive
Maria Bernal, VP Creative Director
Kevin Goff, Associate Creative Director
Chloe Westerfield, Copywriter
Mona Song, Art Director
Bonnie Van Steen, Senior Producer
Austin Anderson, Strategist
Tukiya Mwanza, Account Executive
Richard Goldsmith, Digital Strategy Director
Miguel Gonzalez, Digital Strategy Director
Nikki Kehm, SVP, Account Director
Scott Kemper, SVP, Executive Producer
Aki Spicer, Chief Strategy Officer

Eicoff

Elizabeth Niche, Account Supervisor
Eileen Bousquet, SVP, Media Group Director
Julie Heppt, VP, Managing Director

HORIZON NEXT

The Medicare Advantage marketplace gets more crowded every year. UnitedHealthcare needed to find a way to stand out. The target—Boomers—are getting older, but definitely don’t feel old. Problem is, in popular entertainment and media, people 65+ are regularly shown as old, even feeble. UnitedHealthcare portrayed and made Boomers feel like “rock stars”. The campaign increased brand consideration and surpassed membership enrollment goals.