Peloton

Mekanism *Lead Agency

Ian Kovalik, Co-Founder, Co-Chief Creative Officer
Jillian Goger, Executive Creative Director`
Caitlin Patrick, Group Brand Director
Kati Haberstock, Director of Production & Business Affairs
Ben Phillips, Group Strategy Director
Mary Crosse, Executive Producer
Katrina Mustakas, Creative Director
Alex Riezebeek, Associate Creative Director
Danielle Sabalvaro, Brand Director
Sean Gillylen, Project Director
Brad Kranjec, Senior Art Director
Sharath Verghese, Senior Copywriter
Catie Coonan, Brand Supervisor
Asher Stamell, Associate Strategy Director
Rachelle Avila, Associate Comms Strategy Director
Kourtney Luster, Senior Talent Manager
Charlotte Deavers, Brand Manager
Meghan Miller, Senior Producer

Horizon Media

PrettyBird

wax

The way our target audience saw Peloton and the way Peloton Members experienced Peloton were very different. From the outside, Peloton had an exclusive veneer. On the inside, the Peloton community was vibrant, diverse, supportive, and everything but elitist. The tension between “the two Pelotons” gave us the perfect opportunity: To flip our world inside-out. Post “We All Have Our Reasons” campaign, positive impression “grew faster than we have ever recorded and achieved the highest levels to date”. Additionally, brand sentiment scores all jumped significantly, some by over 20 pts.