Cigna

Kristen Lauria, EVP, Global Chief Marketing Officer
Peter Harrison, Global Head of Marketing Insights
Jennifer Roche, Director of Enterprise Content Strategy & Customer Experience
Shauna Collins, Marketing Communications - Senior Director
Jen Hayward, Senior Manager, Brand
Rachel DeConti, Marketing Communications Senior Advisor

McCann New York *Lead Agency

Rob Rawley, EVP, Global Account Director
Ash Farr, EVP, Global Director of Strategy & Research
Bella Curtis, SVP, Group Account Director
Jonathan Rodrigues, VP, Strategy Director
Nadia Kamran, SVP, Group Creative Director
Tom Keener, Creative Director
Daniel Rodriguez, EVP, Executive Creative Director
Larry Platt, EVP, Executive Creative Director
Stephen Doyle, VP, Account Director
Adam Williams, Account Supervisor
Korina Neveux, Account Executive
Sydney Hausman, Senior Strategist
Nathy Aviram, Chief Production Officer
Matthew Anderson, Senior Producer
Wilmien Blake, SVP, Director of Business Affairs
Chris Cotter, Strategy Director
Lisa Goldberg, Strategy Director
Michele Geller, Director of Project Management
Lemee Moffett-Gonzalez, Senior Project Manager
Catalina Condon, Senior Project Manager
Cerine Azar, Project Manager
Jay Cohen, Account Director
Natalie Gigante, Senior Account Executive
Rachel Max, VP Director of Art Production

OMD

Sandra Orientale-Muraca, Senior Director, Integrated Media Planning
Blerta Hidra, Associate Director, Integrated Media Planning

When Covid-19 hit, minorities were being disproportionately affected and dying at up to three times the rate of White Americans.  To address this stark reality, Cigna launched a three-month long campaign in markets heavily affected by the pandemic.Using the acronym S.A.F.E., we provided minorities with 4 steps to turn Covid safety into a daily endeavor. Partnering with local employers, communities and influential voices, we were able to engage populations at risk who had traditionally been disengaged with the healthcare system..