Reckitt Benckiser

Cynthia Chen, SVP North America
Adriana Cardenas, Senior Brand Manager

McCann New York *Lead Agency

Tom Murphy, Chief Creative Officer
Maru Kopelowicz, EVP Executive Creative Director
Adam Koehler, Creative Director
Mikey Harmon, Associate Creative Director
Rob Reilly, Chief Creative Officer
Sean Bryan, Chief Creative Officer
Nathy Aviram, Chief Production Officer
Volker Ast, EVP, Global Business Lead
Lauren Bauder, Integrated Producer
Jack Deligter, Senior Copywriter
Eric Aragon, Senior Art Director
Madeline McCarty, Business Manager
Jess Avery, Associate Director Project Management
Magdalena Santos, Project Manager

McCann Health New York

Zulay Tomasiello, SVP Group Strategy Director
Elissa Aguirre, VP Strategy Director
John Danbeck, SVP Group Account Director
Claire Hogan, VP Account Director
Leo Tarkovsky, President
Katie Hildebrandt, Account Supervisor
Nick Duran, Account Executive
Megan Buckley, Experience Strategy Director

McCann New York

Tom Murphy, Chief Creative Officer
Maru Kopelowicz, EVP Executive Creative Director
Adam Koehler, Creative Director
Mikey Harmon, Associate Creative Director
Rob Reilly, Chief Creative Officer
Sean Bryan, Chief Creative Officer
Nathy Aviram, Chief Production Officer
Volker Ast, EVP, Global Business Lead
Lauren Bauder, Integrated Producer
Jack Deligter, Senior Copywriter
Eric Aragon, Senior Art Director
Madeline McCarty, Business Manager
Jess Avery, Associate Director Project Management
Magdalena Santos, Project Manager

Zenith

Jenny Cifuentes, Associate Director Strategy
Erica Greenberg, Supervisor Digital Investment
Jessica Borer, Supervisor Strategy
Agnes Buczek, Planner Digital Investment
Padmaja Migelratne, Assistant Planner Digital Investment

Lippe Taylor

Lauren McGinnis, Senior Vice President
Jennifer Gauthier, Vice President

Mucinex Nightshift successfully launched into a fragmented and competitive category, engaging a younger consumer and stealing share from a long-dominant leader. We accomplished this by delivering on an unmet need and bringing a universal insight to life: the desire to wake up feeling refreshed the morning after fighting cold/flu. In humanizing our benefit with “un-dead” humor, we created a recognizable new icon—increasing sales and growing share in the market segment driving category growth. In the process, we became the #1 new cold/flu product within 4 months of launch.