MHK Restaurants Ltd.

DDB Group Hong Kong *Lead Agency

Peter Rodenbeck, VP Regional Director, DDB Asia, DDB Group Hong Kong
Andreas Krasser, Chief Strategy Officer, DDB Group Hong Kong
Keith Ho, Chief Creative Officer & Managing Director, DDB Group Hong Kong
Ben Ling, Creative Director, DDB Group Hong Kong
Iker Lin, Associate Creative Director, DDB Group Hong Kong
Maggie Cheung, Business Director, DDB Group Hong Kong
Annie Tong, Head of Broadcast, DDB Group Hong Kong
Kwok Hong Ng, Head of Studio, DDB Group Hong Kong
Janus Lau, Account Director, DDB Group Hong Kong

OMD (Hong Kong) *Lead Agency

Using a deeper understanding at the heart of what drives the McDonald’s business, and how our consumers perceive value, we were able to create a minimalist campaign centred around a simple message that directly led to quick business transformation. Tackling consumers’ frustration with Hong Kong’s overtly complicated value offerings, we provided a no-frills experience: Feelin’ Good. No conditions apply. In the end, we increased brand scores, lifted sales, and grew market share by 10%. Most importantly though, Hong Kongers could finally take value at face value again.