CLIENT
The Coca Cola Company (Brasil)
Vladimir Monestel, Marketing Manager
Mario Jiménez, CEO
AGENCY
Stefano Paduan, Executive Business Leader
Ricardo Montezuma, Project Director
Gabriel Sotero, Creative Director
Guilherme Pádua , Strategy Director
Mariana Aguilar, Strategy Manager
Lorena Matioli, Content Manager
Milena Falco, Business Director
Eduarda Esteter, Business Executive
Naomi Kikuchi, Business Executive
Fabiana Santana, Project Manager
Ismael Ferreira, Project Analyst
Alex Adati, Associate Creative Director
Bill Queiroga, Associate Creative Director
Adriano Sato, Copywriter
Luiza Alencar, Copywriter
Kiko Borger, Copywriter
Iedo Gualberto, Art Director
Samuel Honório, Art Director
Dafne Pereira, Art Director
Marcus Prado, Motion Designer
Mariana Hasselmann, Content and Influence Director
Julia Gama, Content Coordinator
Marcia Granja, Production lead
Fernanda Domingues, Production
Vivian Zeni, Communication Director
Bruno Alonso, Media Director
Juliane Shizuko, Business Leader
BCW
SUMMARY
Fanta wanted to launch its new Mystery flavor and generate sales for its entire portfolio, positioning itself as the perfect beverage to accompany snacks.
Halloween presented the opportunity for this. Instead of traditional foods, conversations were dominated by surreal videos, recipes with conflicting flavors, and monstrous snacks.
Fanta embraced this approach and created an activation called Monster Chef, a program on Twitch where six influencers competed to become champions of snacks through incredible challenges.
