CLIENT
Heineken Brasil
Eduardo Garcia Picarelli, Marketing Director
Elbert Beekman, Marketing Manager
Bruno Piccirello, Marketing Director
AGENCY
Felipe Cury, Chief Creative Officer
Silvia Paes, Head of Strategy
Ana Hernandes, General Manager
Greg Kickow, Creative Director
Alex Adati, Creative Director
Sergio Tercarolli, Planning Director
Mauro Elton, Art Director
Paula Picin, Art Director
Ana Carolina, Art Director
Eduardo Cometi, Art Director
Jayme Neto, Business Director
Marina Roge, Business Manager
Denise Frasseto, Project Leader
Marilia Duran, Strategy Director
Fernanda Tiozo, Strategy Manager
Gustavo Bastian, Strategy Supervisor
Jussara Bezerra, Media Manager
Vinicius Machado, Data Strategy Manager
Karina Silva, Sr Community Manager
Yan Prado, Creative Director
Leila Pereira, Media Director
Hirai Fujisaka, Content Supervisor
iProspect - a Dentsu Company
Lucas Calile, Media Director
José Teixeira, Media Supervisor
Gabriel Ortiz, Media Supervisor
Cleberson Luque, Media Manager
Ana Melo, Business Supervisor
Caroline Bassi, Executive Business Director
Gioconda Ferraz, Business Manager
SUMMARY
OOH has evolved recently. Brands are now realizing their power and more and more projects are emerging to envelop points with three-dimensional structures, to distribute gifts, etc.
But to give it a new meaning beyond traditional evolution we used OOHs not only as media, but also as a source of sustainable energy.
To get around the energy crisis threatening the operation of bars, we selected OOHs with great sun exposure and installed solar panels that supplied nearby establishments. Thus, the bars reduced their costs and remained open serving cold beer.
