CLIENT
Avon Brazil
Livia Kinoshita, Gerente Executivo de Marketing
Cristiano Mineiro, Gerente de Marketing
Helena Oliveira, Head of Brand Strategy & Communication SAM
Marileide Silva, Senior Marketing Analyst
Laura Bortoluci, Gestão de Marca
Arthur Rocha, Marketing
Thayrine Guerino, Representante de Marketing Região SAM
Tomas Amorena, Marketing Manager
Jaqueline Saud, Marketing Coordinator
AGENCY
Wunderman Thompson Brazil *Lead Agency
Roberta Harada, Creative Director
Mariana Hasselmann, Head of Content
Carolina Bertelli, Influence Director
Grazielle Gervasio, Content Manager
Gabriel Fiorelli, Account Supervisor
Fernanda Ricci, Business Executive Director
Natalia Vasconcelos, Account Director
Ana Succi, Copywriter
Andreia Lipsky, Art Director
Filipe Arantes, Art Director
Marina Migliorucci, Copywriter
Tatiani Lopatiuk, Content Manager
Pedro Lins, Community Manager
Maria Luiza Alvim, Content Coordinator
Thais Bellotto, Influence Supervisor
Gabriela Bibiano, Influence Coordinator
Anna Galisi, Strategy Manager
Sabrina Teixeira, Insights Manager
Wesley Almeida, Media Manager
Maria Cervino, Platform Supervisor
SUMMARY
Avon is a century-old brand that has perpetuated a beauty standard that prevailed for years. That standard, however, lost relevance.If Avon influenced beauty standards in the past, it could begin a new era in beauty representation in the present.Avon was brave enough to give stage for new names and faces, transforming the country's culture and vision of beauty.Avon was a pioneer in giving space to the diversity of Brazilian-beauties, influencing new conversations about empowerment and self-esteem.We grew revenue, gained differentiation and increased online conversation about Avon.
