The Clinton Foundation

Terri McCullough, Director, No Ceilings
Katie Dowd, Director, Digital Strategy, Clinton Foundation

Droga5 *Lead Agency

Katy Alonzo, Strategy Director
Elsa Stahura, Senior Communications Planner
Karen Short, Creative Director
Kevin Brady, Executive Creative Director
George Bennett, Group Strategy Director
Jonny Bauer, Global Chief Strategy Officer
Andrew Essex, Chairman
Casey Rand, Creative Director

Cond Nast

iHeartMedia

WME

Twenty years after the 1995 UN agreement to work towards the full and equal participation of women the Clinton Foundation compiled a report on the state of equality. The data showed that we're not as far as we think we are. We wanted to use the data to galvanize millennials, but discovered that gender equality was an issue that this generation had written off as mostly solved. By dramatically bringing to life the absence of women from all kinds of media, by literally removing them, we drove coverage, engagement and action.