Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Thumb 0
  • Thumb 1
  • Thumb 2

United States Postal Service
The Most Wonderful Ornament

RAN IN: United States

CLIENT
United States Postal Service

Chris Karpenko, Executive Director, Brand Marketing

AGENCY
McCann New York *Lead Agency

Tom Murphy, Chief Creative Officer
Veda Partalo, EVP, Head of Strategy
Kevin Scher, EVP, Group Managing Director
Laura Decker, SVP, Group Account Director
Jacklyn Baillergeon, Strategist
Christina Rizzo, Account Supervisor
Christine Lane, SVP, Executive Producer


MRM // McCann

Caspar Ouvaroff, SVP, Group Account Director


Weber Shandwick

Fred Lindeberg, SVP, Management Supervisor


SUMMARY

Each year, USPS invests in making tracking better within our company. This year, we created something that made tracking better for the people who use us. During the holidays, gift-givers who can’t be there when the package is opened depend on tracking as the only point of connection to their gift. We made The Most Wonderful Ornament: a first-of-its-kind tracking technology that helped gift-givers experience all moments of their gift’s journey. 

CASE VIDEO


Hero Medium: The Most Wonderful Ornament

Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);Viral (Consumer Involvement/User Generated);PR;SOCIAL MEDIA

Audience: Brand Influencers

Objectives: Change brand image

Type: Business to Consumer

Classification: National

Language: English