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Theraflu
Creating Media Faster than the Flu

RAN IN: United States

CLIENT
GSK

Jason Andre, Senior Brand Manager
Gina Moletto, Media Manager

AGENCY
PHD *Lead Agency

Carrie Craigmyle , Managing Director
Rebecca Wenstrup, Group Account Director
Katelyn Pavloff , Associate Strategy Director
Brett Salinas, Senior Director


The Weather Company

DJ Reali, SVP National Advertising
Penny Veneziano, Account Director
Dani Feore, Vice President, Sales – Pharma & Consumer Healthcare
Alex Lafley, Senior Manager, Partner Solutions


Wunderman Health


SUMMARY

When you’re a cold and flu brand, your media needs to move quicker than a germ can turn into a sniffle. By using data in a new way, we were able to create media that moved faster than the flu, so that wherever the flu hit, Theraflu was top of mind and front of shelf.

CASE STUDY

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CASE VIDEO


Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: ECOMMERCE;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Geo-based Ads;Other (Interactive/Online);MOBILE/TABLET;In-App or In-Game Ad;Location-based Communications/Real Time Marketing;Other (Mobile/Tablet);OOH;Billboard;RADIO;Spots (Radio);SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;SPONSORSHIP

Audience: New Audience

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English