CLIENT
BMW of North America
Gabe Dunn, Media Communications Manager
Trudy Hardy, Vice President, Marketing
Wolfgang Gross, Head of Brand Communications
AGENCY
Gabe Dunn, Media Communications Manager
Trudy Hardy, Vice President, Marketing
Wolfgang Gross, Head of Brand Communications
Grindr
Danny Huynh, SVP, Client Business Partner
Chauncey Wesley, SVP, Group Partner, Integrated Investment
Trevor Bozyk, VP, Group Content Director
Nataly Cavagnaro, VP, Group Partner, Portfolio Management
Sayli Thube, Manager, Integrated Investment
Molly Shultz, VP, Group Partner, Integrated Investment
Mathew Brodsky, Manager, Integrated Investment
Kari Lang, Manager, Portfolio Management
Paula Fedoris, SVP, Group Partner, Analytics
Alex Ryan, SVP, Group Partner, Strategy
Octagon
SUMMARY
Launching the all-new BMW X2, a bold and sporty SUV coined the “rebel” of the BMW fleet, required the brand to break its own “luxury rules” and embrace a new, diverse millennial audience with the attitude and style to match. Collaborating with Grindr, BMW created the Zero Filter Awards, a live event celebration of LGBTQ community champions who rebelliously speak out without hesitation or apologies. Complemented via sound media strategy, the event honored four notable LGBTQ activists and was streamed globally from Los Angeles via digital and mobile platform extensions.
