Nuveen

MullenLowe U.S. *Lead Agency

Mark Wenneker, Chief Creative Officer
Cameron Burnham , VP, Account Director
Kate Thuma, Account Supervisor
Dave Weist, Executive Creative Director
Tim Vaccarino, Executive Creative Director
Charlotte Kinard, Assistant Account Executive
Kelly Fredrickson, President, Boston
Zeke Bowman, SVP Head of Integrated Production
Josh Litwhiler, VP, Executive Producer
Rebekah Pagis, Managing Director, NY
Alex Gordon, VP Group Media Director
Ben Salsky, VP, Creative Director
Myles Allpress, VP, Creative Director

Mediahub *Lead Agency

Established in 1898, Nuveen was founded on an investing philosophy designed to drive returns and positive societal impact with every dollar invested. It’s an example the brand lives to this day — but gets no credit for. Reclaiming a leadership position meant partnering with Forbes to reinvent its most iconic property, the Forbes 400, reranking it by philanthropic giving rather than net worth. “Rerank the Rich” shifted the ultimate symbol of modern wealth, and perceptions of Nuveen, with lifts in favorability (+13.4%), recommendation (+2.2%) and earning $12.4M worth of media.