CLIENT
IBM
Gemma Smith, Program Manager
David Manzo, Global Advertising Manager
Noah Syken, Vice President Sports & Entertainment Partnerships
Elizabeth O'brien, Program Director, Sports & Entertainment Partnerships
Jeff Powell, Project Manager, GBS Interactive Experience
Cecilia Correa, Worldwide Advertising Manager
Ann Rubin, Vice President of Corporate Marketing
AGENCY
Richie Aguilar, Art Director
Kelly Garcia, Copywriter
Jonathan Gibson, Executive Director
Jeff Curry, Executive Creative Director
Liam Parker, Head of the Advertising Practice
Eric Soloway, Director of Production
Nick Robbins, Account Director
Jon Wagner, Executive Creative Director
Dan Winikur, Copywriter
Charlie Lowe, Strategy Director
Dustin Duke, Executive Creative Director
Derrick Chen, Director, Integrated Planning
Lauren Harris, Partner, Associate Director of Direct Investment
MKTG
GroupM
SUMMARY
Today’s competitors have different business models that allow them to be more pervasive and salient in everyone’s lives with B2C technology products, leaving IBM Watson struggling to stay relevant. In order to demonstrate the value of IBM Watson and increase relevancy, we placed Watson in an area our audience was passionately engaged in, Fantasy Football.
