CLIENT
SC Johnson
Ann Mukherjee, Chief Global Commercial Officer
Chong Lee Ang, Executive Director, Global Marketing
Amber Spiller, Manager, Sales Account Management, Walmart
Renata Ferraiolo, VP Marketing, North America
Katrina Vollman, Formulation Chemist
Angie Madigan, Senior Director, North America
Martina Ruseva, Global Associate Brand Manager
Julianna Masterton, Associate Brand Manager, North America
AGENCY
Gloria Dusenberry, Creative Director
Philip Heimann, WPP and Ogilvy Brand Lead
Jin Yoo, Creative Director
Antonis Kocheilas, Executive Partner, Global Brand Strategy
Susan Stefaniak, Global Managing Director
Inger Tanderup, Global Group Creative Director
Emma Friedman, Global Account Supervisor
Elise Alverson, Brand Strategist
Anca Rhone, Group Strategy Director
Donna Charlton-Perrin, Global Group Creative Director
PHD
Latha Sundaram, Global Business Director
Megan Schmidt, Associate Media Director
SUMMARY
The rise of online shopping meant that consumers could not sample our fragrances before purchasing them. To allow online shoppers to experience our fragrances in real life, Glade leveraged an overlooked part of the online shopping experience: packing pillows. For the first time ever, we turned air into an advertisement, experience, and point of purchase all in one.
