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U.S. Census Bureau
Bringing the U.S. together for our future

RAN IN: United States

CLIENT
U.S. Census Bureau

AGENCY
VMLY&R Washington DC *Lead Agency

Alex Hughes, Executive Head of Government Practice/Census Program Director
Ketzirah Lesser, Group Director, Strategy & Insights
Alberto Ferrer, Executive Director
Belle Frank, Chief Strategy Officer
Sam Hagedorn, Group Director, Innovation & Data
Jim Poumade, Group Director, Client Engagement
Kelly Reid, Operations Director
Judy Lem, Director, Client Engagement
Antonio Ruiz, Managing Director, Client Engagement
Whitney Goodman, Director, Client Engagement
Paige Carruth, Director, Client Engagement
Matt Fortwengler, Senior Campaign Program Manager
Allison Zwegat, Supervisor, Client Engagement
Brian Doherty, Director, Strategy & Insights
Leonardo Dos Santos, Associate Director, Strategy & Insights
Joy Ruffins, Program Manager
Devin Rote, Supervisor, Client Engagement
Erika Hatfield, Director, Client Engagement
Tom Gilmore, Executive Creative Director


Wavemaker

Julie Lee, Managing Director
Shelane Walker, Media Director, Planning


PSB Insights

Laura Kail, Director, Analytics
Shawnna Mullenax, Vice. President
Andrew Claster, Campaign Optimization Director
Sarah Evans, Vice President


Reingold, inc

John Otmany, Senior Director
Gregory Orrison, Director
Jack Benson, Partner/ Deputy Census Program Director
Kiera McCaffrey, Vice President
Patrick Harrington, Creative Director


Guidehouse

Ann Davison, Communication Planning Director
Timothy Nichol, Managing Consultant


SUMMARY

“The Shape Your Future. START HERE” platform was extraordinarily effective in the context of public apathy, distrust of government, social unrest, and COVID-19. With the need to reach our country’s incredibly multicultural population, the 2020 Census campaign emphasized diversity, countered confidentiality fears, and humanized the importance of the Census based on the proposition that participation shapes everyone’s future. Despite the many unique 2020 challenges, the U.S Census Bureau achieved its goals, enabling accurate representation and basis for the distribution of trillions of dollars of funding for the next decade.

CASE VIDEO


Language: English