OnStar Arabia

Shereen Harris, Head of Marketing & Subscriptions

FP7 McCann Dubai *Lead Agency

Claudia Canas, Creative Director
Liam Galt, Senior Copywriter
Francesco Negri, Art Director
Federico Fanti, CCO
Giovanni Scopece, Art Director
Jimmy Cobos, Design Lead
Nima Askari, GM - Business Unit
Ibrahim Hasan, Associate Director - Social
Sakshi Singh, Senior Account Manager
Mario Morby, Regional Head of Strategy
Yasmina Raydan, Senior Strategist
Fernanda Stein, Content Manager
Yemann aung, Content Maker

Carat MENA

MRM

Craft MENA

Lina Nasr, Head of Post Production

Weber Shandwick (UAE)

katie Plant, Director - Client Experience PR

Don’t say it, do it. This campaign wasn't about talking; it was about doing, creating an authentic connection by acting for the community. The art exhibition and therapy offered safe emotional and physical spaces. Behavior ignites change. Instead of tackling attitudes, we targeted behavior. By sparking engagement with road safety via art, we stirred curiosity and interest, demonstrating that behavior change can be a catalyst for shifting attitudes.