CLIENT
Music Commission
Diya Azzony, Brand & Client
ministry of culture of Saudi Arabia
AGENCY
Raneem Alkanhal, Project Manager
Saud Sadoun, Project Manager
Nedhal Alhabib, Strategy Supervision
Ahmed Alhassan, Strategic Planning
Patrick Jude, Creative Roll-out & Branding
Faisal Alnouri, Comms Planning
Arshad Ayyub, Finalizer
Bashair Alsaif, Copywriter
Anghami
Marian Bahader, Anghami's Project Leader
Sandy Hanna, Head of creative
Ghady El Hajj, Head of Copy Writing
Hanaa Bahmishan, Saudi content & copy creator
Farid Saade, Film maker
Cherine Atef, Film maker
Serena Akiki, Anghami's social media management
Sara Rawanji, Supported Project Leader on all project touchpoints
Kamil Abi Khalil, Songs / Music production
Mira Saad, Songs/ Music production
Mounya Abouraha, Songs/ Music production
Salam Kmeid, Head of In app content & SOS page
Big Hass, Ran Live Radio for SOS
Ahmed AlRasheed, Assisted in local relevance & songs selections
TikTok
Mario El Feghali, Media Partner
Yazan Wafa, Client Solutions - Project Manager
SUMMARY
For decades, Saudi's music scene remained stifled, with emerging talents stuck between educational gaps and infrastructure limitations, resulting in uncharted potential and unfulfilled dreams. A multitude of undiscovered talents lay hidden behind the scenes. While popular televised talent shows fell short of meeting the music scene's demand for talent volume, The Saudi Music Commission and Anghami embarked on a mission to unearth and empower these hidden gems. "Sound of Saudi," an initiative that harnessed TikTok's reach and accessibility, transforming the platform into a full blown talent search & music competition.
