CLIENT
Sun and Sand Sports
Sanam Prem Jeswani, Brand and Marketing Director
Zeinab Nassreddine, Senior Digital Marketing Executive
Mohammed Bodiat, Senior VP Brands - Sports
Nazrene Gill, Senior Digitial Communications Executive
AGENCY
Nima Askari, General Manager, Business Unit
Tihani Bedekovic, Group Account Director
Mario Morby, Head of Strategic Planning
Rifaat Fakih, Strategy Manager
Francesco Negri, Art Director
Liam Galt, Senior Copywriter
Claudia Canas, Creative Director
Asmaa Ahmed, Strategy Director
Sakshi Singh, Senior Account Manager
Ibrahim Hasan, Associate Director - Social
Aunindo Anoop Sen, Executive Creative Director
Federico Fanti, Chief Creative Officer
Jimmy Cobos, Design Lead
Justinas Stepanovas, Junior Graphic Designer
Assembly Global
Bryony Carpenter, Regional Senior Marketing Manager
Deema Ismael, Consumer Insight Specialist
Tamer Mamdouh, Performance Marketing Analyst
Film Pudding FZ LLC
Layal Moukahal, Executive Producer
SUMMARY
Kids want one thing: to enjoy sports. Parents want another: kids to win every game.
In a season tempting parents with deals on pro-athlete goods, SSS saw an opportunity to stand up for kids and champion enjoyment over endurance.
We couldn’t change the players, but we sure as hell changed the game. All we needed was a die-hard mission to make sports fun again and inject kids’ thrilling world of video games into sports.
In only 7.5 weeks, SSS beat the YoY sales by 33%, a first in 40 years.
