AGENCY
Rafael Lavor, Head of Strategy
Rodrigo Scapolan, Creative Director
Sanele Ngubane, Senior English Copywriter
Ahmed Hamza, Senior Account Director
Hamza Khan, Social Media Manager)
Farida Abdelaal, Arabic Copywriter
George Oghgassian, Senior Account Executive
Rand Hilal, Senior Social Media Executive
Rony Skaf, Executive Digital Director
Glory Fayad, Senior Producer
Sudhir Kumar, Retoucher
Binoy Samuel, Finalizer
Dheepu Peter, Finalizer
Geron Sorsogon, Motion Designer
Paulo Areas, Executive Creative Director
Leo Paul, Senior Digital Designer)
Good People Films
Karim Hesham, Production - Photographer
Maged Nassar, Production - Director
Pierre Mouarkech, Production - Director of Photography
Dzovig Troikian, Production - 1st Art Director
Khaled Zak, Production - Chief Executive Officer
Omar Khalil, Production - head of Operations
Iman Abou Sharkh, Production - Project Manager
Chantal El Haber, Production - Producer
Abo El Anwar, Music - Egyptian Rapper
Slow Mo, Music - Saudi Rapper
Lil Baba, Music - Music Composer
Chuck Studios
SUMMARY
KFC needed to resonate better with young people in the region. But doing so through fried chicken alone was touch.
KFC Originals is a showcase of how we do fried chicken in a way that catches GenZ’ers attention - using a hip hop track and music video to not just highlight what the brand stands for, but to put it on young Arabs’ radar as well.
The Originals track “popped off”, achieving 11.6% sales jump, 22% VTR, 75% purchase intent, and heaps of brand love.
