STC

Faisal Othman Al Saad, GM Marcom Consumer
Abdullah Aljasser, Traditional Media Director
Mohammed AlSonaidi, Traditional Media Supervisor
Maha Almasnad, Marketing Analyst

Wunderman Thompson Saudi *Lead Agency

Rawad El Dahouk, Head Of Strategy and Planning
Nancy Elazzi, Art Director
Seetah Alathel, Account Manager
Max Dipasupil, Senior Art Director

UM Saudi Arabia

Mohammad Mannaa, Managing Director KSA
Nadeem Ibrahim, Head of Digital KSA
Sumedh Gaikwad, Performance Associate Director - Search & Social
Bassam Semaan, Planning Manager
Anshul Jaiswal, Performance Associate Director Programmatic
Devendra Pandey, Digital Performance Manager - Programmatic

kantar

When stc expanded its devices offerings from smart phones to include smart home appliances, it found itself face to face with tech-appliance giants with well-established category equity and a large number branches allover KSA. Leveraging our high brand TOM as a telco provider, we decided to shake things up and launch “Expect the Unexpected", a campaign that caught everyone off guard at every digital touchpoint possible, and smartly leveraging stc’s highly rated and well-established e-commerce and delivery channels to beat the competition at their own game.