CLIENT
RAKBANK
Joelle Harfouche, Senior planner on the account
Mohamed Elsherbini, Senior Vice President Digital Marketing, MarTech & Analytics
AGENCY
Joshi Nayan, Account Lead, responsible for driving growth through media
Jad Daou, Business Unit Director
Lithin Thimmaiah, Performance lead, responsible for delivering on campaign KPIs
Hadi El Sheikh, Performance executive, responsible for delivering on campaign KPIS
SUMMARY
In a fiercely competitive market, with emerging players and heightened consumer demand for faster banking services, our campaign introduced a distinctive approach. We aimed to prompt a fresh perspective on our brand by highlighting the clear advantages of opening a digital account and seamlessly integrating it into everyday scenarios. Through takeovers, outdoor hoardings, radio, and social platforms, along with data-driven activation, resulting in a record-breaking 89K verified leads at 46% lower costs, and 13.7K new accounts that generated over 195MN AED in account balances during the campaign.¦In a fiercely competitive market, with emerging players and heightened consumer demand for faster banking services, our campaign introduced a distinctive approach. We aimed to prompt a fresh perspective on our brand by highlighting the clear advantages of opening a digital account and seamlessly integrating it into everyday scenarios. Through takeovers, outdoor hoardings, radio, and social platforms, along with data-driven activation, resulting in a record-breaking 89K verified leads at 46% lower costs, and 13.7K new accounts that generated over 195MN AED in account balances during the campaign.
