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Home Centre
The Homecoming

RAN IN:

CLIENT
Home Centre

AGENCY
Publicis Groupe - Leo Burnett Middle East *Lead Agency


Publicis Groupe - Prodigious Middle East *Lead Agency


Publicis Groupe - Leo Burnett Middle East


SUMMARY

In a competitive promo-centric furniture retail category of rational persuasion, Home Centre sought to strengthen ‘emotional connection’ and ‘brand respect’. We focused on the tension that many children don’t have families and homes, but owing to complexities, it isn’t easy for families to adopt or foster. And we launched, “THE HOMECOMING”; the first-ever initiative by a brand in the region to encourage, enable and celebrate adoption, including through fostering. Through a cross-platform and persistent plan, first, we inspired and encouraged, overcame negativity, then, we enabled and finally, we celebrated.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Digital Mktg. – Content Promotion,Digital Mktg. – Influencers,Digital Mktg. – Long Video (3+ min.),Digital Mktg. - SEO,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Video Ads,Interactive / Website / Apps,Public Relations,Influencer / Key Opinion Leader,User Generated Content & Reviews

Language: English