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McDonald's
Wanna go to McDonald's?

RAN IN:

CLIENT
McDonald's GCC

AGENCY
Publicis Groupe - Leo Burnett Middle East *Lead Agency


Wieden + Kennedy NY *Lead Agency


Publicis Groupe - Starcom Middle East


SUMMARY

To stand out among sponsors and win the business competition among restaurants in Qatar during the 2022 FIFA World Cup, McDonald's leveraged the power of relatable and popular influencers and a universal truth. “Whether it's a celebration after a win or commiseration after a loss, McDonald's is always a treat people give themselves.” Through "Wanna go to McDonald’s?" a targeted omni-channel campaign turned every touchpoint and relevant influencer into an invitation guiding visitors to McDonald’s, positively impacting brand and business metrics.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Influencers,Digital Mktg. – Mobile,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,OOH – Billboards,OOH - Transportation,Retail Experience: Digital,Retail Experience: In Store,Influencer / Key Opinion Leader,Street Mktg.,TV

Language: English