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Orange
Bab Rizk: A Gateway to Opportunities

RAN IN:

CLIENT
Orange Egypt

AGENCY
Publicis Groupe - Leo Burnett Middle East *Lead Agency


Publicis Groupe - Leo Burnett Middle East


SUMMARY

In a category that goes all out for lavish celebrity-driven campaigns during Ramadan, Orange went all out for those whom Ramadan ads ignored. As a brand deeply committed to connecting people with what truly matters, Orange had the responsibility to deliver on what mattered most to Egyptians amidst economic challenges: the simple human need of putting food on the table. By transforming their Ramadan campaign into a beacon of hope and a gateway to opportunities, Orange won love back from people, boosting brand affinity and business.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Influencers,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,OOH – Billboards,OOH – Other Outdoor,Public Relations,Retail Experience: In Store,Sponsorships – Unique Opportunity,Street Mktg.,TV,User Generated Content & Reviews

Language: English