CLIENT
Yas Island
Badr Bourji, Vice President of Marketing
Max Mayer, Director of Marketing
Rania Helou, Brand Marketing Director
Matt Nelson, Performance Marketing Director
Rose Alforque, Brand Marketing Manager
Tamara Bahous, Head of Brand performance
Christina Jaoude, Marketing Performance Manager
Thivanka Wijesinghe, Marketing Executive
Mark Dabu, Head of Brand performance
AGENCY
Raphael Nassoura, Executive Creative Director / GM
Muhammad Ali, Conceptualization
Rana Najjar, Snr. Creative Director
Sabine Massaad, Strategist
Sameer Islam, Strategist
Peter Mouracade, Business Director
Rebekah Westberry, Senior Account Manager
Nahla Jaber, Account Manager
Ali Moussa, Traffic Manager
Sucharita Bose, Digital Designer
Ali Vannery, Graphic Designer
Chris Habbaki, Editor
Wissam Gharib, Client Lead
Gabriella Elias, Account Manager
Mansour Malaeb, Song Writer
Nuha Bayoud, Client Lead
Mikel Njeim, Media Planning
Mohamad Hachem, Media Planning
Bassem Massoud, CEO
Lara Arbid, Managing Director
Roy Santadip, Regional Digital Director
SUMMARY
No other destination in the world can offer the diversity of experiences that Yas Island does in a single day. Despite this, Yas Island was still being impacted from the remnants of the pandemic, consumer alternatives due to proximity, and a lack of top-of-mind awareness when it came to staycations for UAE families. To change this perception, we reconceived a classic piece of pop culture, creating the catchiest summer anthem while showing everything Yas Island has to offer UAE families.¦No other destination in the world can offer the diversity of experiences that Yas Island does in a single day. Despite this, Yas Island was still being impacted from the remnants of the pandemic, consumer alternatives due to proximity, and a lack of top-of-mind awareness when it came to staycations for UAE families. To change this perception, we reconceived a classic piece of pop culture, creating the catchiest summer anthem while showing everything Yas Island has to offer UAE families.¦No other destination in the world can offer the diversity of experiences that Yas Island does in a single day. Despite this, Yas Island was still being impacted from the remnants of the pandemic, consumer alternatives due to proximity, and a lack of top-of-mind awareness when it came to staycations for UAE families. To change this perception, we reconceived a classic piece of pop culture, creating the catchiest summer anthem while showing everything Yas Island has to offer UAE families.¦No other destination in the world can offer the diversity of experiences that Yas Island does in a single day. Despite this, Yas Island was still being impacted from the remnants of the pandemic, consumer alternatives due to proximity, and a lack of top-of-mind awareness when it came to staycations for UAE families. To change this perception, we reconceived a classic piece of pop culture, creating the catchiest summer anthem while showing everything Yas Island has to offer UAE families.¦No other destination in the world can offer the diversity of experiences that Yas Island does in a single day. Despite this, Yas Island was still being impacted from the remnants of the pandemic, consumer alternatives due to proximity, and a lack of top-of-mind awareness when it came to staycations for UAE families. To change this perception, we reconceived a classic piece of pop culture, creating the catchiest summer anthem while showing everything Yas Island has to offer UAE families.
