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Max Impact
Right on the Mark

RAN IN: United States

CLIENT
Dunlop Slazenger Corporation

AGENCY
Cole Henderson Drake *Lead Agency


SUMMARY

The objectives for the trade and consumer introduction of the Dunlop Max Impact tennis rackets were to meet or exceed an aggressive sales plan and to increase market share, mostly importantly among specialty shops. Additionally, the impacts were to be used as leverage to open new accounts and to establish even greater brand credibility among influential teaching pros.


Classification: National

Language: English