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Normark
Normark Hollow Crank Bait

RAN IN: United States

CLIENT
Normark Corporation

AGENCY
Carmichael Lynch, Inc. *Lead Agency


SUMMARY

To introduce a new hollow crank bait that makes noise (i.e. rattles) as it is reeled in that "beats" the previous success of Normark's famous Shad Rap. Secondary objectives involved maintaining dealer involvement with the brand through strong creative and equally strong evidence of market share.


Classification: national

Language: English