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Oscar Mayer Lean Cold Cuts
25 Calories

RAN IN: United States

CLIENT
Oscar Mayer

AGENCY
J. Walter Thompson Company USA *Lead Agency


SUMMARY

The "25 Calories" campaign's overall objective was to reverse Oscar Mayer Lean Cold Cuts' double digit sales declines and restore positive 22% growth in the face of persistent negative attitudes about red meat and cold cuts. The campaign worked by leveraging the surprising news that Oscar Mayer Lean Cold Cuts are only 25 calories a slice..


Classification: national

Language: English