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The Mount Sinai Medical Center
Mount Sinai Campaign

RAN IN: United States

CLIENT
The Mount Sinai Medical Center

AGENCY
Grace & Rothschild *Lead Agency


SUMMARY

Given the accelerated volatility of health care, and the intense competition within the industry, this campaign was developed to dramatically re-establish perception of Mount Sinai as a leading medical institution. A secondary goal was to generate response to the hospital's physician referral 800 number. The advertising focused on the contributions made, and the acclaim enjoyed by Mount Sinai's doctors.


Language: English