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Daily Southtown
People Up North Just Don't Get It

RAN IN: United States

CLIENT
Daily Southtown

AGENCY
Geile-Rexford Creative Associates *Lead Agency


SUMMARY

Integrated marketing program to promote a Chicago area daily newspaper's name change, upgrade in format and editorial content, and move to morning publication. Creative executions exploited natural rivalry existing between residents on Chicago's North and South sides. Campaign reduced "churn" among subscribers by 50% and increased circulation by 25% within one year.


Language: English