Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

Greyhound
1994 EDLP/Come Home for Free Campaign

RAN IN: United States

CLIENT
Greyhound Lines, Inc.

AGENCY
Ornelas & Associates *Lead Agency


SUMMARY

The "EDLP (Every Day Low Price)/Come Home for Free" campaign's objectives were to drive sales through developing travel of new customers as well as increasing incremental travel of current customer base. The impact of this advertising campaign was indicated by an overall increase of sales in the Hispanic only advertised markets vs. YAG (year ago) revenue and an overall dramatic increase in responsiveness to the Hispanic 1-800 number.


Language: English