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Cap'n Crunch Cereal
Cap'n Crunch Kid Control

RAN IN: United States

CLIENT
Quaker Oats Company

AGENCY
Bayer Bess Vanderwarker *Lead Agency


SUMMARY

Cap'n Crunch cereal needed to reverse declines and find meaning for today's kids in a stale, aging equity. Four core strategic tenants were identified to deliver advertising that leverages the strengths of historic equities yet contemporarizes the brand and creates a stronger dialogue with today's kids. The strategy created is flexible enough to accommodate advertising for multiple flavors and allow executional freshness, yet requires enough consistencies to seed specific brand-wide equities. The result is advertising that connects with kids on both an emotional and visceral level.


Language: English