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Thermoscan - Instant Thermometer
It's Safer and Easier in the Ear

RAN IN: United States

CLIENT
Thermoscan Inc.

AGENCY
Vitrorobertson *Lead Agency


SUMMARY

The Thermoscan Instant Thermometer has literally transformed the thermometer category in the U.S. in the past four years. The main goal of this campaign was to put Thermoscan in a position to dominate thermometer sales (in dollar volume) by using compelling advertising and innovative, unique point-of-purchase and merchandising elements.


Language: English