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Conde Nast Sports for Women
Live to play, play to live

RAN IN: United States

CLIENT
Conde Nast Publications

AGENCY
Fallon McElligott Berlin *Lead Agency


SUMMARY

Advertising created the conditions for Conde Nast to successfully launch their new title Conde Nast Sports for Women. By bringing to life its point of difference in philosophy and style, the advertising demonstrated that there was space for this title in the overcrowded women's magazine and sports magazine market. By positioning the magazine clearly and convincingly months before there was any tangible product, the title managed to gain the upper hand over another new entrant with greater credentials. The result was one of Conde Nast most successful new magazine launches.


Language: English