Fidelity Investments

Hill, Holliday, Connors, Cosmopulos, Inc. *Lead Agency

"PM/Ahead" was a ground-breaking campaign which demonstrated Fidelity's money management, research and analysis and technological capabilities via a series of news-based, real-time commercials. Each day, a new commercial featuring that day's news headlines, was produced and sent via fiber-optic technology to networks for air that evening. The goal of the campaign was to drive consumers to call Fidelity, and to demonstrate the company's ability to work with its investors to make them more confident about managing their money.