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Monroe Sensa-Trac
Making The Road A Safer Place

RAN IN: United States

CLIENT
Tenneco Automotive

AGENCY
JWT Detroit *Lead Agency


SUMMARY

Monroe needed to convince the trade and consumers that shock absorbers do more than smooth out a vehicle's ride. Worn shock absorbers directly affect the safety of a vehicle just like tires and brakes do. to accomplish this change in perspective, Monroe Sensa-Trac was positioned as the best shock or strut to improve any vehicle's safety. Shock and strut inspections were recommended every 12,000 miles to get consumers into the purchase cycle.


Language: English