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Hometown Mississippi Retirement
Hometown Mississippi Retirement Campaign

RAN IN: United States

CLIENT
Mississippi Dept. of Economic & Community Development

AGENCY
The Ramey Agency *Lead Agency


SUMMARY

The Hometown Mississippi Retirement program began in an effort to attract soon-to-be-retiring couples to Mississippi. The challenge: overcome the targets possible negative perceptions of Mississippi and to position Mississippi as a state with appealing benefits, with a budget under $500,000. The primary campaign objective was to generate 10,000 - 15,000 lead per year from prospective retirees. In the first year, 35,000 lead were generated, and 45,000 in the second, far exceeding expectations.


Language: English