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Scotts
Neighbor to Neighbor

RAN IN: United States

CLIENT
The Scotts Company

AGENCY
Partners & Shevack/Wolf *Lead Agency


SUMMARY

The Scott's "Neighbor to Neighbor" was successful in stimulating Scotts sales in a mature, well-established category via advertising that created urgency to buy Scotts Lawn Fertilizers not only during the key Spring growing season,, but stimulate the entire category during the off months, Summer and Fall, when lawn care activity slows down. Scotts sales were up 30% for the year and reached an all-time high in the 125 year history of the company


Language: English