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Quaker Chewy
Chewy Stops the Chatter

RAN IN: United States

CLIENT
Quaker Oats Company

AGENCY
FCB Chicago *Lead Agency


SUMMARY

Honest, clever and very "kid-like" Quaker Chewy granola bars wanted to stop Mom in her tracks. Using familiarity with a twist, this campaign hits her head on. With a wink and a nod, the campaign shows a keen understanding of both the trials, and the joys, of "kids being kids." By focusing on the wonderful experience kids have with the brand, the work stakes new ground for Quaker Chewy in an extremely competitive category, and has helped Quaker realize the best growth year in the brand's history.


Language: English