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Census 2000
Census 2000. This is Your Future. Don't Leave it Blank.

RAN IN: United States

CLIENT
The Bureau of the Census

AGENCY
Young & Rubicam New York *Lead Agency


SUMMARY

Census 2000 surpassed all projected goals. Defying forecasts, it reversed a two-decade decline in mail response. Team Census 2000, led by Young & Rubicam Advertising, included a multicultural mosaic of agencies which collectively helped reach America's vast and highly diverse population--The Bravo Group targeted Hispanics; Kang & Lee, Asian and Eastern European audiences; G&G Advertising, American Indian and Alaska Natives; The Chisolm-Mingo Group, African-Americans. Together, with over 250 targeted executions in 17 different languages, Team Census 2000 significantly increased public awareness, knowledge and participation.


Language: English