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New York City Public Schools
Be a different kind of teacher, Be a NYCPS Teacher

RAN IN: United States

CLIENT
New York City Public Schools

AGENCY
TBWA\Chiat\Day *Lead Agency


SUMMARY

An integrated campaign to recruit 8,000 teachers for the public schools of NYC. rather than hide from the obvious and multiple challenges teachers in NYC would have to face, the campaign uses these challenges as a tool for selection, as a means of ensuring the most wanted to make the decision to teach in NYC a badge of pride, a measure of someone's metal and a statement of the kind of teacher they were.


Language: English