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Mervyn's
Mervyn's Starts With Me

RAN IN: United States

CLIENT
Mervyn's

AGENCY
Suissa Miller Advertising *Lead Agency


SUMMARY

The Campaign positioned the retailer as a Brand that truly understood what moms need. Creatively, the advertising did two things. First, it dramatized to the target that we offered just what they were looking for: big brands at small prices. Second, it underscored our customer obsession, and linked the Brand with the customer, with the tagline: "Mervyn's Starts With ME."


Language: English