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Dole Fruit Bowls
The Well Protected Fruit

RAN IN: United States

CLIENT
Dole Packaged Foods, Inc.

AGENCY
Mendelsohn Zien Advertising *Lead Agency


SUMMARY

"The Well Protected Fruit" campaign was developed to secure Dole Fruit Bowls position against entrenched fruit snack cup category leader, Del Monte. The campaign objective was to reverse share declines from the previous year by maximizing a limited media budget to generate awareness among a broadened consumer target for the brand's new positioning.


Language: English